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Increase the conversion rate with social media tags

Increase the conversion rate with social media tags

Using meta tags like Facebook's Open Graph tags, we have some control over how information is transferred from PollUnit to Facebook and other social services. This allows the social networks to automatically create a post for their news feed.

Now you can take control of how social networks display your PollUnit! You only need to define a title, description and preview image to present your PollUnit in the best possible way on social networks.

Even if you don't want to publish your PollUnit in a Facebook or Twitter post, it makes sense to use the social media tags. For example, if one of your participants shares your photo contest on Facebook or sends the link to friends via WhatsApp or Slack, the social media tags are automatically read out and a preview is created. This preview is then displayed in the newsfeed or in the messanger.

With the right targeting and optimized preview image, you can achieve a greater reach. In the best case, this will lead to your PollUnit being shared widely and lead to more participants. So this is a measure that aims to increase the conversion rate.

Published at: 2020-10-01 01:00 PM

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