Lowest resistance

Decisions with the least rejection

Imagine you’re planning your next group vacation and run a vote to decide on the destination. The options are Lisbon, Rome, Paris, and Berlin.

Instead of asking everyone for their favorite city, you ask a different question:
»Do you have any objections to this destination?«

The goal isn’t to find the most popular option – it’s to find the one with the least resistance.

When the votes are in, it turns out that Lisbon isn’t everyone’s top choice. But unlike the other cities, no one has strong objections against it. Rome is too crowded for some, Paris too expensive for others, Berlin not everyone’s vibe.

Lisbon, however, works for everyone.

And that’s the key idea: The option with the fewest objections automatically gets the highest acceptance.

So Lisbon wins – not because it was loved the most, but because it was rejected the least. The result is a decision everyone can live with, and a holiday trip with happy, relaxed travelers.